Different ways to tell Your Brand Story

As humans we are wired for stories because they help us to make meaning in a seaming meaningless world. In the business world we think that we need to get serious, because after all it is serious business. So we stop telling stories. Sit through any presentation and you will know what I am talking about, you get bored to death with data . At … Continue reading Different ways to tell Your Brand Story

Brand Storytelling: Who is your Tribe ?

I know of a animal shelter that cares for injured street dogs . Everyday it puts out a short one minute video story recorded on mobile phone on Instagram. Every video shared has a few thousand likes , it has over eighty five thousand followers. It gets all its funding requirements from this band of followers. Each of the followers is a animal lover and … Continue reading Brand Storytelling: Who is your Tribe ?