Brand Storytelling : Every Founder has a story

‘Why’ is the first question I ask every client I consult. “Why did you begin this venture?”. I have never got an answer that says ‘profits’ or ‘to make money’. There is a deeper reason. Recently one of my clients Dr Pramod Triphati shared “Instead of being the Doctor who prescribes ‘correct medicine’, or who does ‘flawless surgery’, I chose to be the doctor who … Continue reading Brand Storytelling : Every Founder has a story

WHEN THERE IS GLOOM, CAN A STORY SPARK HOPE

It was this very question that got me to start Heroes of India YouTube channel. Global pandemic had been announced. The world was locked down. There was uncertainty, gloom. The storyteller in me wanted to change the narrative. With stories of hope , of real heroes. Those who did not walk away. Those who chose to make a real difference in our world. I wanted … Continue reading WHEN THERE IS GLOOM, CAN A STORY SPARK HOPE

7 THINGS I LEARNT FROM GROWTH HACKING FOR A CLIENT

Yesterday my very first client I worked with after I got out from the Corporate world as a marketing strategist and coach hit 5x business. Yes it feels good even as the pressure now mounts to sustain the momentum. This is what I learnt from the experience 1. Passion – the client is completely passionate about what he does , he is not just there … Continue reading 7 THINGS I LEARNT FROM GROWTH HACKING FOR A CLIENT

EVERY ORGANISATION HAS MANY STORIES , TELL YOUR STORIES

Organisation cultures are built around stories,founders have stories, organisations have stories,employees have stories, clients have storiescommunities you work in have stories, there are stories around work you do , impact you make in the world. Tell your stories , because stories cut through communication clutter , stories touch hearts , stories are remembered and stories are passed on . Stories mean business. Organisations don’t buy … Continue reading EVERY ORGANISATION HAS MANY STORIES , TELL YOUR STORIES

VISUAL BRAND STORY

Visual Brand Storytelling Tips to Power your content Marketing Interruption advertising as we know it is dead, consumers are in charge of content they now consume through their mobile phones. In India the fall of prices of smart phones and cost of data is driving up usage. As consumers now turn to consume entertainment and information on their mobile devices, advertising will become the entertainment. … Continue reading VISUAL BRAND STORY