IS YOUR BUSINESS ALIGNED ? LESSONS I LEARNT ON MY ENTREPRENEURIAL JOURNEY.

When I started on my entrepreneurial journey I wanted to pick up any kind of clients , the focus was growing the business. Over time I realised that this was sapping my energy and the clients either left or I had to let them go. This was a waste of my time and energy. And here are a few lessons I picked up. 1. Scarcity … Continue reading IS YOUR BUSINESS ALIGNED ? LESSONS I LEARNT ON MY ENTREPRENEURIAL JOURNEY.

YOU CANNOT CHANGE WORLD VIEWS , CHANGE YOUR STORY

I have been grappling with the insight , it is difficult, maybe impossible to change world views. I see this in conversations now in school alumni groups and families. There are two polarising views. Each sees theirs as being the truth. Each is trying to change and challenge the other view. Only it does not change , there is conflict. I have seen friends leave … Continue reading YOU CANNOT CHANGE WORLD VIEWS , CHANGE YOUR STORY

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WHEN EVERYONE IS SELLING , TELL A STORY

We get on any social media platform and we find it filled with Advertising. Everyone seems to be selling something. We are identified by various data points stored on us by the platform, maybe thousands , some even we may not be aware of. The trail we leave behind on the digital world is monitored. Algorithms try figure out what we are most likely to … Continue reading WHEN EVERYONE IS SELLING , TELL A STORY

WHAT IS PASSION PROJECT ?

What would you do if you lost your job tomorrow? You think that is not possible. Think again . Thousands lost their jobs suddenly overnight during the pandemic. No warning. One of my colleagues from the first company I worked at connected with me , he was looking for a job , he was desperate , months had passed with no income and bills needed … Continue reading WHAT IS PASSION PROJECT ?

DROP YOUR AGENDA TO FULFIL YOUR AGENDA!

I have been reflecting on the subject ‘What is the concept of business and why does all commerce exist ?”. If we look around most of the time of the human race in the world as we see today revolves around the idea of ‘Money’ . ‘Money’ is central to everything, things we can buy , things we can experience, status , power even health … Continue reading DROP YOUR AGENDA TO FULFIL YOUR AGENDA!

HOW BSR COACH GOT 1 MILLION SUBSCRIBERS IN ONE YEAR

Nithya Shanti a close friend had organised a session with BSR Coach a highly successful YouTuber . As a marketeer I am always keen to learn and took up this opportunity. BSR started making YouTube videos because he was not confident and came from a vernacular medium school. This was his way of getting over that fear of speaking . He started with a goal … Continue reading HOW BSR COACH GOT 1 MILLION SUBSCRIBERS IN ONE YEAR