We get on any social media platform and we find it filled with Advertising. Everyone seems to be selling something. We are identified by various data points stored on us by the platform, maybe thousands , some even we may not be aware of. The trail we leave behind on the digital world is monitored. Algorithms try figure out what we are most likely to … Continue reading WHEN EVERYONE IS SELLING , TELL A STORY
I have been reflecting on the subject ‘What is the concept of business and why does all commerce exist ?”. If we look around most of the time of the human race in the world as we see today revolves around the idea of ‘Money’ . ‘Money’ is central to everything, things we can buy , things we can experience, status , power even health … Continue reading DROP YOUR AGENDA TO FULFIL YOUR AGENDA!
Nithya Shanti a close friend had organised a session with BSR Coach a highly successful YouTuber . As a marketeer I am always keen to learn and took up this opportunity. BSR started making YouTube videos because he was not confident and came from a vernacular medium school. This was his way of getting over that fear of speaking . He started with a goal … Continue reading HOW BSR COACH GOT 1 MILLION SUBSCRIBERS IN ONE YEAR
It is a cliche to say PR has changed, we all know that . Internet and smart phones with low data costs changed not only how we consume news and views but what we consume. Today we use our smart phones for entertainment , education , information, shopping , booking cabs , flights , hotels , food delivery , making payments.. and the list is … Continue reading IN THE WORLD OF MEMES AND VIRAL VIDEOS – PR CHANGED
Our story begins at Starbucks where two storytellers met over a cup of coffee. and the journey of storytelling began . We saw gloom in our world, and we started telling stories of good , of real Heroes, their life , their struggle, their impact , their message, because we believe stories of good need to be told . http://www.YouTube.Com/heroesofindia As storytellers, we tell stories … Continue reading STORIES MEAN BUSINESS
I have been a Starbucks fan , hardly does a day go by that I have not visited a Starbucks caffe to have my favourite cup of coffee. I do not visit Starbucks to just for the coffee but I go there because there is something special about the space. I love the vibrant energy of Starbucks and my ‘me time’. Starbucks is my space … Continue reading STORYTELLING AT STARBUCKS
Organisation cultures are built around stories. When tribes gather they tell stories and some stories are passed down over generations. At Mastek an IT company I headed Corporate Communications there were many such stories. How the founders who studied together at IIM and went on to build an iconic global Indian IT company was a story . All the founders were first generation entrepreneurs made … Continue reading EMPLOYER BRANDING WITH STORYTELLING MY LESSONS AT MASTEK
Subscribers vs Views what must one chase on YouTube? Let us understand this from the case study of Rachana Ranade who crossed one million subscribers I just one and half years without chasing subscribers. So what did she do right ? Continue reading OVER ONE MILLION SUBSCRIBERS IN ONE AND HALF YEARS ON YOUTUBE – AND SHE DID NOT CHASE SUBSCRIBERS!
Be you,everyone else is taken. This one step can be liberating.
Continue reading BE YOU , BECAUSE EVERYONE ELSE IS TAKEN
Organisation cultures are built around stories,founders have stories, organisations have stories,employees have stories, clients have storiescommunities you work in have stories, there are stories around work you do , impact you make in the world. Tell your stories , because stories cut through communication clutter , stories touch hearts , stories are remembered and stories are passed on . Stories mean business. Organisations don’t buy … Continue reading EVERY ORGANISATION HAS MANY STORIES , TELL YOUR STORIES