7 THINGS I LEARNT FROM GROWTH HACKING FOR A CLIENT

Yesterday my very first client I worked with after I got out from the Corporate world as a marketing strategist and coach hit 5x business. Yes it feels good even as the pressure now mounts to sustain the momentum. This is what I learnt from the experience 1. Passion – the client is completely passionate about what he does , he is not just there … Continue reading 7 THINGS I LEARNT FROM GROWTH HACKING FOR A CLIENT

HOW PUBLIC RELATIONS HAS CHANGED

The intermediary is no longer relevant to get your message out. What you need is a platform that has your target audiences. In PR terms stakeholders. In my early days as Head of Corporate Communications I would do media rounds. I had to build what was called Media Relations. ‘Reputation’ is one of the most critical assets for an organisation. Negative media coverage could damage … Continue reading HOW PUBLIC RELATIONS HAS CHANGED

THIS IS THE FUTURE OF MARKETING

Post pandemic average time people spend on their smartphones has gone up by 25%. 80% of the traffic in the digital world is video. Consumers have switched off from interruption advertising . They consume content. Visual content is what is consumed. A well told Story is consumed , touches the heart , entertains , educates is shared can go viral in the digital world. Brand … Continue reading THIS IS THE FUTURE OF MARKETING

Sticky post

WHEN EVERYONE IS SELLING , TELL A STORY

We get on any social media platform and we find it filled with Advertising. Everyone seems to be selling something. We are identified by various data points stored on us by the platform, maybe thousands , some even we may not be aware of. The trail we leave behind on the digital world is monitored. Algorithms try figure out what we are most likely to … Continue reading WHEN EVERYONE IS SELLING , TELL A STORY

DROP YOUR AGENDA TO FULFIL YOUR AGENDA!

I have been reflecting on the subject ‘What is the concept of business and why does all commerce exist ?”. If we look around most of the time of the human race in the world as we see today revolves around the idea of ‘Money’ . ‘Money’ is central to everything, things we can buy , things we can experience, status , power even health … Continue reading DROP YOUR AGENDA TO FULFIL YOUR AGENDA!

HOW BSR COACH GOT 1 MILLION SUBSCRIBERS IN ONE YEAR

Nithya Shanti a close friend had organised a session with BSR Coach a highly successful YouTuber . As a marketeer I am always keen to learn and took up this opportunity. BSR started making YouTube videos because he was not confident and came from a vernacular medium school. This was his way of getting over that fear of speaking . He started with a goal … Continue reading HOW BSR COACH GOT 1 MILLION SUBSCRIBERS IN ONE YEAR