
HOW DO YOU TAKE ON THE LEADER ?
How do you take on the leader in the marketplace with one tenth the budgets ? The story goes back to 90s. Computer education was booming. NIIT was the leader. I was heading marketing at Datapro an upcoming IT education company. NIIT was splashing money in national mass media . We had maybe one tenth the budgets. Could not take on the leader on their … Continue reading HOW DO YOU TAKE ON THE LEADER ?