YOU CANNOT CHANGE WORLD VIEWS , CHANGE YOUR STORY

I have been grappling with the insight , it is difficult, maybe impossible to change world views. I see this in conversations now in school alumni groups and families. There are two polarising views. Each sees theirs as being the truth. Each is trying to change and challenge the other view. Only it does not change , there is conflict. I have seen friends leave … Continue reading YOU CANNOT CHANGE WORLD VIEWS , CHANGE YOUR STORY

7 THINGS I LEARNT FROM GROWTH HACKING FOR A CLIENT

Yesterday my very first client I worked with after I got out from the Corporate world as a marketing strategist and coach hit 5x business. Yes it feels good even as the pressure now mounts to sustain the momentum. This is what I learnt from the experience 1. Passion – the client is completely passionate about what he does , he is not just there … Continue reading 7 THINGS I LEARNT FROM GROWTH HACKING FOR A CLIENT

HOW PUBLIC RELATIONS HAS CHANGED

The intermediary is no longer relevant to get your message out. What you need is a platform that has your target audiences. In PR terms stakeholders. In my early days as Head of Corporate Communications I would do media rounds. I had to build what was called Media Relations. ‘Reputation’ is one of the most critical assets for an organisation. Negative media coverage could damage … Continue reading HOW PUBLIC RELATIONS HAS CHANGED

THIS IS THE FUTURE OF MARKETING

Post pandemic average time people spend on their smartphones has gone up by 25%. 80% of the traffic in the digital world is video. Consumers have switched off from interruption advertising . They consume content. Visual content is what is consumed. A well told Story is consumed , touches the heart , entertains , educates is shared can go viral in the digital world. Brand … Continue reading THIS IS THE FUTURE OF MARKETING