LESSONS FROM NANO FOR EVERY BUSINESS

We have heard stories of how seeing the plight of a middle class Indian family struggling with children on a two wheeler moved Mr Ratan Tata to build a four wheeler that would be affordable and safe for every two wheeler owner. The story goes that the price would be around rupees one lakh , that is what we heard . That was cheaper than … Continue reading LESSONS FROM NANO FOR EVERY BUSINESS

BRAND AND DIGITAL MARKETING THE GAP AS I SEE IT

A few years back I had an AD agency represent my startup , they did some brilliant creative work , but when it came to digital their understanding was zero. This was an old school advertising agency that understood brand communication well but had not changed with the times. As a Brand and Digital Strategist I have been working with Digital marketing companies , they … Continue reading BRAND AND DIGITAL MARKETING THE GAP AS I SEE IT