Brand Storytelling : Every Founder has a story

‘Why’ is the first question I ask every client I consult. “Why did you begin this venture?”. I have never got an answer that says ‘profits’ or ‘to make money’. There is a deeper reason. Recently one of my clients Dr Pramod Triphati shared “Instead of being the Doctor who prescribes ‘correct medicine’, or who does ‘flawless surgery’, I chose to be the doctor who … Continue reading Brand Storytelling : Every Founder has a story

HOW BEING VULNERABLE CAN MAKE A BRAND MORE POWERFUL

A brand is like a living person. It needs to be authentic to build trust. No person can constantly be winning. There will be days of struggle , days of failure. There are moments of truth. “Always good” is based on untruth. Trust cannot be built on “Untruth”. Can a brand be authentic and own up failure, say sorry ?. Can a Organisational or Person … Continue reading HOW BEING VULNERABLE CAN MAKE A BRAND MORE POWERFUL