There is mystery about life and death , that is how we become storytellers. That we will just vanish one day without a trace seems inexplicable. From where do we come and where do we go are questions asked since the beginning of time. There are no answers , it all seems meaningless, after all nothing matters, and to make sense of our existence we … Continue reading WHY DO WE TELL STORIES?
A brand is like a living person. It needs to be authentic to build trust. No person can constantly be winning. There will be days of struggle , days of failure. There are moments of truth. “Always good” is based on untruth. Trust cannot be built on “Untruth”. Can a brand be authentic and own up failure, say sorry ?. Can a Organisational or Person … Continue reading HOW BEING VULNERABLE CAN MAKE A BRAND MORE POWERFUL
We get on any social media platform and we find it filled with Advertising. Everyone seems to be selling something. We are identified by various data points stored on us by the platform, maybe thousands , some even we may not be aware of. The trail we leave behind on the digital world is monitored. Algorithms try figure out what we are most likely to … Continue reading WHEN EVERYONE IS SELLING , TELL A STORY
I have been reflecting on the subject ‘What is the concept of business and why does all commerce exist ?”. If we look around most of the time of the human race in the world as we see today revolves around the idea of ‘Money’ . ‘Money’ is central to everything, things we can buy , things we can experience, status , power even health … Continue reading DROP YOUR AGENDA TO FULFIL YOUR AGENDA!
A few years back while taking a morning walk in Pune city I saw a stray dog that had been hit by a car , he was in bad shape . I could not walk away . I believe that within every human being there is good and there is a deep natural instinct to care and help those that are weaker than us or … Continue reading WHY NONPROFITS NEED TO BECOME STORYTELLERS
The future of Brand communication is Storytelling for good in the digital world , stories that inspire change , stories that connect with the heart , stories that are passed on . Continue reading BRAND + GOOD = CHANGE
One man or a woman can change the world , begin a movement , build a tribe . Begin Now ! Continue reading BUILD YOUR TRIBE