In the ups and downs of my business journey, spirituality has been a hook that has held me. It helps me drop ego and bring forward the compassionate self. Continue reading SPIRITUALITY AND BUSINESS
The future of work is individuals following their passion and working for many companies. Continue reading THE FUTURE OF WORK
Want to grow your b to b business invest in building your brand. Continue reading SECRETS OF SUCCESSFUL B to B MARKETING
What happens outside of us we have no control over that , life changes in a moment just like that. There was no warning, it had never happened, the world shut down , everything stopped. A sudden death in the family , major illness , financial loss , job loss , anything can happen any moment. We seek our lives to be comfortable, pain free … Continue reading THERE IS UNCERTAINTY
Look at any creator and you will see an abundance mindset . Creation never happens out of scarcity mindset. Yet what we learn from our childhood is largely driven by fear and scarcity. Only a few kids in a class rank top in a defined curriculum so we are taught to compete . What is missed is that each child is different, each has a … Continue reading ALL CREATION HAPPENS OUT OF ABUNDANCE MINDSET
When I started on my entrepreneurial journey I wanted to pick up any kind of clients , the focus was growing the business. Over time I realised that this was sapping my energy and the clients either left or I had to let them go. This was a waste of my time and energy. And here are a few lessons I picked up. 1. Scarcity … Continue reading IS YOUR BUSINESS ALIGNED ? LESSONS I LEARNT ON MY ENTREPRENEURIAL JOURNEY.
We were all hopeful that vaccines would help us end the pandemic. Till we saw what happened in India. The second wave has been devastating, people have died gasping for air. Hospitals are full, the medical infrastructure has collapsed. The subconscious impact of not being able to get a hospital bed and oxygen despite of having money and connections is going to remain. What we … Continue reading THE WORLD HAS CHANGED
A brand is like a living person. It needs to be authentic to build trust. No person can constantly be winning. There will be days of struggle , days of failure. There are moments of truth. “Always good” is based on untruth. Trust cannot be built on “Untruth”. Can a brand be authentic and own up failure, say sorry ?. Can a Organisational or Person … Continue reading HOW BEING VULNERABLE CAN MAKE A BRAND MORE POWERFUL
I have been grappling with the insight , it is difficult, maybe impossible to change world views. I see this in conversations now in school alumni groups and families. There are two polarising views. Each sees theirs as being the truth. Each is trying to change and challenge the other view. Only it does not change , there is conflict. I have seen friends leave … Continue reading YOU CANNOT CHANGE WORLD VIEWS , CHANGE YOUR STORY
I started my career in marketing as a product executive. AD Narula who was my first boss gave me the appointment letter and said “you are in charge , your neck is on the block”. And I was truly on my own. This was my first job. I had to design and market a computer education product for Chartered Accountants. Now I don’t have great … Continue reading WHO IS THE HERO OF YOUR BRAND SYORY ?