Visual Brand Storytelling Tips to Power your content Marketing Interruption advertising as we know it is dead, consumers are in charge of content they now consume through their mobile phones. In India the fall of prices of smart phones and cost of data is driving up usage. As consumers now turn to consume entertainment and information on their mobile devices, advertising will become the entertainment. … Continue reading VISUAL BRAND STORY
In a world that is driven by ‘Greed’ and focus on ‘Self’, I was fortunate to work in an organization and under leaders who are driven by values and ‘respect for individual’. I got an opportunity to co-found Mastek Foundation along with Ashank Desai a stalwart of the IT industry in my very early days in the organisation. One of the objectives of creating Mastek … Continue reading Building Compassionate Leaders My Lessons at Mastek
Many NGOs that I have interacted with mention that they do not have any retail donor database. It looks much easier to put in efforts on a few HNIs or CSR funds. The problem is most of the CSR and HNI funds are focused on a few large NGOs and many Organisations have their own foundations which are directly supporting communities. A large number … Continue reading 7 steps to build retail donor community for your NGO.
You stay in a remote part of India, it monsoon time , it rains for a couple of hours and you are cut off from the world and you need to reach the only doctor who is miles away but there is no transport. This is reality in Melghat, a tribal area at the northern extreme of the Amravati district of Maharashtra, on the border … Continue reading Fundraising for your NGO ? Think Story !