BRAND AND DIGITAL MARKETING THE GAP AS I SEE IT

A few years back I had an AD agency represent my startup , they did some brilliant creative work , but when it came to digital their understanding was zero. This was an old school advertising agency that understood brand communication well but had not changed with the times. As a Brand and Digital Strategist I have been working with Digital marketing companies , they … Continue reading BRAND AND DIGITAL MARKETING THE GAP AS I SEE IT

ALL CREATION HAPPENS OUT OF ABUNDANCE MINDSET

Look at any creator and you will see an abundance mindset . Creation never happens out of scarcity mindset. Yet what we learn from our childhood is largely driven by fear and scarcity. Only a few kids in a class rank top in a defined curriculum so we are taught to compete . What is missed is that each child is different, each has a … Continue reading ALL CREATION HAPPENS OUT OF ABUNDANCE MINDSET

POWER OF INTEGRITY EXPERIMENTS – FUTURE OF WORK AND LIFE

Social Flutur will be the first experiment of creating a new way of working.

  1. Based on collaboration.
  2. Each individual bringing their best selves to work , contributing.
  3. Each individual experiencing collective abundance.
  4. A team based on ‘Trust’.

Do watch and follow this blog where I will keep sharing on a unique experiment on the way we work and live. I call this journey ‘Integrity Experiments’

Continue reading POWER OF INTEGRITY EXPERIMENTS – FUTURE OF WORK AND LIFE

IS YOUR BUSINESS ALIGNED ? LESSONS I LEARNT ON MY ENTREPRENEURIAL JOURNEY.

When I started on my entrepreneurial journey I wanted to pick up any kind of clients , the focus was growing the business. Over time I realised that this was sapping my energy and the clients either left or I had to let them go. This was a waste of my time and energy. And here are a few lessons I picked up. 1. Scarcity … Continue reading IS YOUR BUSINESS ALIGNED ? LESSONS I LEARNT ON MY ENTREPRENEURIAL JOURNEY.