When I started on my entrepreneurial journey I wanted to pick up any kind of clients , the focus was growing the business. Over time I realised that this was sapping my energy and the clients either left or I had to let them go. This was a waste of my time and energy. And here are a few lessons I picked up. 1. Scarcity … Continue reading IS YOUR BUSINESS ALIGNED ? LESSONS I LEARNT ON MY ENTREPRENEURIAL JOURNEY.
Research has shown that majority of consumers will boycott a brand because its position on a social or political issue , and it is no longer ok for brands to sit on the side-lines when it comes to issues their customers care about. Brand safety and polarisation Brand safety has become a huge concern for advertisers in recent years, as social media has become a … Continue reading WHEN CONSUMERS BECOME ACTIVIST
“we are at war” , I heard a young doctor share her story. She is a frontline doctor at battle in a COVID ward. Nothing prepared her for this. She has been suddenly thrust into a nightmare. She feels deep guilt of not being able to save a life only because there is no oxygen Or she has to turn someone away who is dying … Continue reading WE ARE AT WAR
This I think will be the most important keywords for life going ahead . Because 2020 taught is life is uncertain. Not that we did not know this earlier but now the message had hit us as ‘Urgent’. When the pandemic swept the world we were face to face with our vulnerability. The world could be locked down by a tiny virus. In India I … Continue reading IMMUNITY + SPIRITUALITY
Statistics have a way of deceiving you , they are only numbers. Behind the numbers is a hidden story. Every day for past many days we see upwards of 3500 people dying in India. The real numbers maybe higher, no one knows. We get numb to the numbers , it’s just statistics. The numbers flash daily on our television screens . The question being asked … Continue reading 1% , 1 Person
While in the midst of a worsening pandemic in India I am seeing the worst side and the best side of social media. In our school alumni group I found there is very strong polarisation for and against political points of views. This is true globally we saw the same recently in the US . We see different flavours of the same across the world. … Continue reading SOCIAL MEDIA PLATFORMS HAVE POLARISED/ UNITED OUR WORLD
We were all hopeful that vaccines would help us end the pandemic. Till we saw what happened in India. The second wave has been devastating, people have died gasping for air. Hospitals are full, the medical infrastructure has collapsed. The subconscious impact of not being able to get a hospital bed and oxygen despite of having money and connections is going to remain. What we … Continue reading THE WORLD HAS CHANGED