There was a time when we all read newspapers,
This was the time of mass media,
Advertisers hoped to interrupt the consumers,
Pay attention to their message and buy their products and services,
Then came television , advertising had similar objective ,
To interrupt consumers .
Then everything changed with the advent of internet and the smartphone,
With the smartphone in hand consumers set the agenda .
As data prices fell they became consumers of data.
Now the consumers visit social media platforms to learn , to get entertained , to get information , to participate in connected communities , to build and be part of tribes.
The control has moved from the advertisers and sellers to consumers.
Stories are consumed because they are entertaining, they inspire .
Humans are naturally wired to listen to stories, share stories.
Good stories are remembered and shared.
Video content is 80% of the traffic on digital.
Visual stories stand out .
Brands need to learn , stop selling and tell stories.
Stop interrupting and focus on entertaining and educating.
Consumers switch off from interruption.
Real stories well told , inspire action,
Stories mean business,
Most important, when data is forgotten in minutes, stories are remembered over the years.
Future of marketing is Storytelling,
Every Brand has a story,
Every Organisation has a story ,
Every Cause has a story,
Every Startup has a story,
Every Leader has a story,
Every Employee has a story ,
Every Client has a story ,
Every Beneficiary has a story,
Every Tribe has a story,
Every Culture has a Story ,
Dig deep and you will find each one of us has a story.
Every story is based on universal human truths.
As humans our desires and fears are similar.
From ‘Here’ to ‘There’ is the most powerful story ever told.
Stop selling, start storytelling.
In the Digital world we are the stories we tell.