Whether you are a founder of a business or you are in a job or a freelancer you are a person brand. You can choose to be a part of the crowd and become a commodity brand. Being a commodity will make you replaceable with something or someone cheaper. Being a Commodity is a survival game. You can choose to be a brand that stands … Continue reading HOW TO BUILD YOUR PERSONAL BRAND IN 8 STEPS
There is mystery about life and death , that is how we become storytellers. That we will just vanish one day without a trace seems inexplicable. From where do we come and where do we go are questions asked since the beginning of time. There are no answers , it all seems meaningless, after all nothing matters, and to make sense of our existence we … Continue reading WHY DO WE TELL STORIES?
The control has moved from the advertisers and sellers to consumers. Continue reading INTERRUPTION MARKETING IS DEAD !
A brand is like a living person. It needs to be authentic to build trust. No person can constantly be winning. There will be days of struggle , days of failure. There are moments of truth. “Always good” is based on untruth. Trust cannot be built on “Untruth”. Can a brand be authentic and own up failure, say sorry ?. Can a Organisational or Person … Continue reading HOW BEING VULNERABLE CAN MAKE A BRAND MORE POWERFUL
It was this very question that got me to start Heroes of India YouTube channel. Global pandemic had been announced. The world was locked down. There was uncertainty, gloom. The storyteller in me wanted to change the narrative. With stories of hope , of real heroes. Those who did not walk away. Those who chose to make a real difference in our world. I wanted … Continue reading WHEN THERE IS GLOOM, CAN A STORY SPARK HOPE
How do you take on the leader in the marketplace with one tenth the budgets ? The story goes back to 90s. Computer education was booming. NIIT was the leader. I was heading marketing at Datapro an upcoming IT education company. NIIT was splashing money in national mass media . We had maybe one tenth the budgets. Could not take on the leader on their … Continue reading HOW DO YOU TAKE ON THE LEADER ?
I took Shaktiman to Chennai and created chaos. Parle G sales was having a tough time in Chennai. We decided to take Shaktiman to Chennai. I had built the first pan India integrated marketing services company with presence in 124 markets. Parle products was our client. I knew the power of stories. I knew that Shaktiman (Mukesh Khanna) was a hero for children. As a … Continue reading A STORY MEANS BUSINESS