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RISE AND #SHINE
Every entrepreneur , every startup founder, every non profit leader faces this same challenge , voices that stop , voices that doubt , voices that say why it is not possible , voices that say what things can go wrong. Continue reading RISE AND #SHINE
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SECRETS OF SUCCESSFUL B to B MARKETING
Want to grow your b to b business invest in building your brand. Continue reading SECRETS OF SUCCESSFUL B to B MARKETING
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WHEN EVERYONE IS SELLING , TELL A STORY
We get on any social media platform and we find it filled with Advertising. Everyone seems to be selling something. We are identified by various data points stored on us by the platform, maybe thousands , some even we may not be aware of. The trail we leave behind on the digital world is monitored. Algorithms try figure out what we are most likely to … Continue reading WHEN EVERYONE IS SELLING , TELL A STORY
THE CYCLIST’S CREDO
A stranger , fellow cyclist smiles , I smile back , we don’t know each other , but there is a bond . We are part of the same tribe . Continue reading THE CYCLIST’S CREDO
THE STORY OF TWO EYEGLASSES
We don’t buy products we buy the stories behind the products and that is branding. Continue reading THE STORY OF TWO EYEGLASSES
LESSONS FROM NANO FOR EVERY BUSINESS
We have heard stories of how seeing the plight of a middle class Indian family struggling with children on a two wheeler moved Mr Ratan Tata to build a four wheeler that would be affordable and safe for every two wheeler owner. The story goes that the price would be around rupees one lakh , that is what we heard . That was cheaper than … Continue reading LESSONS FROM NANO FOR EVERY BUSINESS
WHY STARBUCKS IS MY FAVOURITE PLACE
Starbucks is a home between work and home , it’s not a place I go to have coffee, there are many places , I go to Starbucks because it is home. Continue reading WHY STARBUCKS IS MY FAVOURITE PLACE
THERE IS NO AGE TO LIVE YOUR DREAMS
You don’t stop dreaming when you grow old. You grow old when you stop dreaming ! Continue reading THERE IS NO AGE TO LIVE YOUR DREAMS
THE FUTURE OF WORK
The future of work is individuals following their passion and working for many companies. Continue reading THE FUTURE OF WORK
BRAND AND DIGITAL MARKETING THE GAP AS I SEE IT
A few years back I had an AD agency represent my startup , they did some brilliant creative work , but when it came to digital their understanding was zero. This was an old school advertising agency that understood brand communication well but had not changed with the times. As a Brand and Digital Strategist I have been working with Digital marketing companies , they … Continue reading BRAND AND DIGITAL MARKETING THE GAP AS I SEE IT
HAPPINESS
What makes us happy? The other day I purchased a comfort chair for my reading corner , I was very excited and waited for the chair to be delivered . It’s been a few days now that I have the chair , it’s good to have but the excitement of having it has now gone. This happens every time , a packet from Amazon arrives … Continue reading HAPPINESS
Rise #Shine 