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CAUSE MARKETING- DON’T ASK FOR , TELL A TRUE STORY
Zero investment, no fancy equipment, no team , no high end skills Smriti Dua has built a tribe of 109 k followers for her cause on Instagram. She does not ask , she does not beg , yet her tribe supports her for her cause. Continue reading CAUSE MARKETING- DON’T ASK FOR , TELL A TRUE STORY
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RISE AND #SHINE
Every entrepreneur , every startup founder, every non profit leader faces this same challenge , voices that stop , voices that doubt , voices that say why it is not possible , voices that say what things can go wrong. Continue reading RISE AND #SHINE
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SECRETS OF SUCCESSFUL B to B MARKETING
Want to grow your b to b business invest in building your brand. Continue reading SECRETS OF SUCCESSFUL B to B MARKETING
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WHEN EVERYONE IS SELLING , TELL A STORY
We get on any social media platform and we find it filled with Advertising. Everyone seems to be selling something. We are identified by various data points stored on us by the platform, maybe thousands , some even we may not be aware of. The trail we leave behind on the digital world is monitored. Algorithms try figure out what we are most likely to … Continue reading WHEN EVERYONE IS SELLING , TELL A STORY
WAR IS WRONG
The closer it gets the greater is the pain. The further it is the lesser the pain. A war far away in Ukraine is news ,It is disturbing,but it is yet news,we can have our debates and point of view,we don’t suffer,we go to sleep well. When we have a close one stranded in that war ,it is no longer news ,because it is closer … Continue reading WAR IS WRONG
WAR IN 2022 IS DIFFERENT – IT IS SEEN LIVE
One man Hitler began the World War II , one man Putin has begun the war in Ukraine that threatens to destabilise the world again.
Both wars were begun by leaders who had seen and wanted to avenge and correct the historical defeat and humiliation of their respective countries.
Both of them carried a distorted reality of being a victim.
How this war will unfold we do know as yet but one thing is different from World War II. We now live in a connected world. Continue reading WAR IN 2022 IS DIFFERENT – IT IS SEEN LIVE
THE RISE OF MENTAL WELLNESS CHALLENGE GLOBALLY
Mental wellness is and will be the biggest challenge we will face going ahead . This is a bigger pandemic not spoken about as it is not measurable and not even reported by many. There are not enough trained specialist to deal with the scale of the global problem. How are we going to deal with this challenge? Continue reading THE RISE OF MENTAL WELLNESS CHALLENGE GLOBALLY
BODICITTA IN THE INTENSIVE CARE UNIT
In the ICU we find we have no control over our life , the pain we see is a universal pain , one day we too will go through the process , it is given . Can one find Bodicitta in the ICU ? Continue reading BODICITTA IN THE INTENSIVE CARE UNIT
IN TIMES OF METAVERSE , TIME TO GET REAL
Rather than taking a walk in a garden in the Metaverse it is time to remove our shoes and walk on real grass and feel the earth. Continue reading IN TIMES OF METAVERSE , TIME TO GET REAL
MOTHER OF ORPHANS
A woman who was disowned by her husband, who had nothing of her own who would beg on platforms by singing became mother to hundreds of children.
How could that happen? From where did the resources come ? Continue reading MOTHER OF ORPHANS
THE CYCLIST’S CREDO
A stranger , fellow cyclist smiles , I smile back , we don’t know each other , but there is a bond . We are part of the same tribe . Continue reading THE CYCLIST’S CREDO
THE STORY OF TWO EYEGLASSES
We don’t buy products we buy the stories behind the products and that is branding. Continue reading THE STORY OF TWO EYEGLASSES
ONE DAY AT A TIME , WELCOME 2022
2019 was predictable 2022 is unpredictable , life and business has changed forever, the term is new normal and no one knows what that is. Continue reading ONE DAY AT A TIME , WELCOME 2022
Rise #Shine 