Sticky post

WHEN EVERYONE IS SELLING , TELL A STORY

We get on any social media platform and we find it filled with Advertising. Everyone seems to be selling something. We are identified by various data points stored on us by the platform, maybe thousands , some even we may not be aware of. The trail we leave behind on the digital world is monitored. Algorithms try figure out what we are most likely to … Continue reading WHEN EVERYONE IS SELLING , TELL A STORY

LESSONS FROM NANO FOR EVERY BUSINESS

We have heard stories of how seeing the plight of a middle class Indian family struggling with children on a two wheeler moved Mr Ratan Tata to build a four wheeler that would be affordable and safe for every two wheeler owner. The story goes that the price would be around rupees one lakh , that is what we heard . That was cheaper than … Continue reading LESSONS FROM NANO FOR EVERY BUSINESS

BRAND AND DIGITAL MARKETING THE GAP AS I SEE IT

A few years back I had an AD agency represent my startup , they did some brilliant creative work , but when it came to digital their understanding was zero. This was an old school advertising agency that understood brand communication well but had not changed with the times. As a Brand and Digital Strategist I have been working with Digital marketing companies , they … Continue reading BRAND AND DIGITAL MARKETING THE GAP AS I SEE IT